The New Identity for GBR is Shown.
The UK government has presented the logo and livery for the new national rail body, signifying a notable stride in its plans to bring the railways into public ownership.
A Patriotic Colour Scheme and Historic Logo
The fresh branding showcases a patriotic palette to echo the UK flag and will be applied on GBR trains, at stations, and across its digital platforms.
Interestingly, the logo is the iconic twin-arrow symbol historically used by the national rail network and previously designed in the mid-20th century for British Rail.
The Introduction Strategy
The implementation of the branding, which was created internally, is set to happen in phases.
Passengers are expected to start noticing the freshly-liveried trains on the UK rail network from the coming spring.
Throughout the month of December, the branding will be exhibited at prominent railway stations, like London Bridge.
A Journey to Nationalisation
The legislation, which will pave the way the formation of Great British Railways, is presently making its way through the House of Commons.
The administration has said it is renationalising the railways so the network is "owned by the public, delivering for the passengers, not for private shareholders."
The new body will bring the operation of passenger trains and infrastructure under one umbrella body.
The department has claimed it will merge seventeen separate bodies and "eliminate the notorious bureaucracy and accountability gap that has long affected the railways."
App-Based Services and Existing Public Control
The launch of GBR will also involve a comprehensive app, which will let users to view timetables and purchase journeys absent surcharges.
Passengers with disabilities travellers will also be able to use the app to request assistance.
Several train companies had earlier been taken into public control under the former administration, including Northern.
There are now seven operating companies now in public control, accounting for about a one-third of journeys.
In the last twelve months, South Western Railway have been nationalised, with additional operators likely to be added in the coming years.
Ministerial and Industry Comments
"The new design isn't just a paint job," said the Transport Secretary. It signifies "a fresh start, casting off the problems of the past and dedicated entirely on delivering a reliable public service."
Industry representatives have welcomed the focus to enhancing services.
"We will carry on to work closely with relevant bodies to facilitate a seamless changeover to Great British Railways," one executive said.
